BRAND STRATEGY DEVELOPMENT
The journey to a distinctive online presence begins with branding. It's the strategic foundation that shapes all aspects of your company's identity, both online and offline.
BRANDING IS NOT A LOGO
Before diving into design and development, we engage in a deep discovery process, conducting thorough briefings and interviews to understand the business's core values and target audience. This initial step is crucial, as it sets the tone for the entire project and ensures that the website resonates with its users.
With a clear understanding of the client's business, we proceed to the design phase. If a corporate style and logo are not yet established, we focus on creating these key branding elements.
The logo, colours, and fonts are selected to reflect the company's industry and ethos, avoiding personal biases to maintain professional integrity.
These elements come together to form a visual identity that is both distinctive and representative of the client's brand. A final style guide, a comprehensive document that dictates the future website's look and feel, also ensures consistency across all customer touch points.
At Olya Black Studio, we have adopted a single-concept approach to brand strategy. We focus on crafting one standout concept for your brand. This approach stems from a belief that focus breeds excellence. By dedicating our full attention to a single concept, my team and I pour all our creativity, skills, and energy into crafting a brand narrative and identity that authentically embodies your brand's essence.
-
What is included in your website design package?Our website design package includes all the essential elements to establish a professional and functional online presence. Here is what our clients typically get: A unique, non-template, fully responsive website Optimal navigation and content architecture Scroll effects/hover interactions/animations Stock images, illustrations, or videos if needed (all licensed) Setting up all widgets and automation Basic SEO for all pages A mobile and tablet-optimised version of the website Professional consulting and support throughout the project Our goal is to deliver a seamless, customised experience that ensures your website is not only visually stunning but also fully optimised and functional.
-
Why do you offer branding and website design as a combined package?We believe it’s the best way to get outstanding results. Combining branding and website design ensures that everything aligns perfectly across online and offline platforms. This approach creates a strong, cohesive brand identity and delivers a seamless experience for your audience, which is essential for long-term success. When we manage both branding and website design, we integrate the two from the start. As we develop your brand, we’re already planning how it will be reflected on your website. This means everything works together harmoniously, making your business stand out more effectively. While we do offer branding and website design as separate services, we prefer not to start on website design without clear branding in place. If you already have a solid brand, we’ll build your website on that foundation. If not, we’ll focus on establishing your brand first, so your site truly represents your business. In short, combining branding and website design ensures a unified approach that enhances your overall presence and effectiveness.
-
My Wix website is already up, all I need is a redesign. Can you help me out?Absolutely, we can help! However, what’s often called a “redesign” is usually a full rebuild from the ground up. If you’re considering a redesign, it likely means you’re not happy with the current design, usability, or performance of your site. While aesthetics are important, our approach prioritizes functionality, user experience, and performance first. Whether you’re using Wix or Wix Studio, a successful website requires strategic planning in terms of structure, SEO, content, and design. Sites that were built without this foundation often have limitations that can’t be fixed with simple tweaks or visual changes. To truly improve performance and create a seamless user experience, we need to reevaluate and rebuild key elements from scratch. By starting from the ground up, we ensure that your website is built with a clear purpose, a strong visual and content strategy, and optimised functionality. This approach guarantees that your new site not only looks great but also performs effectively across all areas—driving better results for your business.
-
Do you use Wix Studio templates?Nope! Every single website you see in our portfolio is built entirely from scratch. We’ve never used templates, and we don’t plan on starting—even when asked. So why not use those fancy templates? It’s simple: every business is unique, with its own values, goals, audience, and personality. No matter how skilled the template designers are, they don’t know your business at all. We know Wix Studio thoroughly and it makes no sense for us to waste time modifying templates according to your needs. We also know for sure that website creation does not begin with choosing a template, but with detailed research into your business and your audience, to create a website that will “speak” to them in their language (whether words, shapes or colours). Rest assured that not a single free or paid Wix Studio template can be compared to a website tailored just to your business.
-
Do you sell your web design templates in a marketplace?No, we do not sell our web design templates. At Olya Black Studio, we pride ourselves on creating custom, one-of-a-kind websites for our clients. Each project is crafted from scratch, tailored specifically to the needs, branding, and goals of the individual business. We believe in the uniqueness of every design, ensuring that your website will never be repurposed or sold as a template for other businesses. This philosophy reflects our dedication to providing personalized, boutique services rather than adopting a mass-market approach. For us, web design is not just about functionality—it's about creating something special, with heart and soul, that truly represents your brand. Selling templates would go against our values, and we prefer to invest time and effort into building websites that stand out and reflect the authenticity of our clients.
-
How involved will I need to be in the design process?We strive to make the design process as seamless as possible, with clear communication and well-defined milestones. The initial negotiations are crucial as they allow us to establish trust and gather essential details about your project and business. We don’t guess—we aim to collect as much information as possible to ensure a successful outcome. Once we start working, you’ll complete a detailed brief to help us gain a deeper understanding of your business. While we listen to your wishes and expectations, we are confident in presenting our vision when we believe it will enhance the project. During the design process, we work independently and provide updates at key stages—such as the main homepage design, followed by internal pages and so on. This approach allows you to see a more complete picture rather than focusing on every minor detail. We actively seek your feedback and make adjustments as needed. If you’re providing content, your involvement will be more hands-on, as we rely on you for essential materials. For larger projects, we schedule regular online meetings, either weekly or fortnightly, to discuss progress and ensure alignment. Our goal is to ensure a smooth collaboration, delivering a cohesive and well-considered vision for your brand and website.
-
Wix is known as a DIY platform. Why are your services so expensive compared to other Wix designers?Wix may be known as a DIY platform, but we build websites with Wix Studio, which is a whole different ball game. With Wix Studio we can achieve much more: a high-end fully responsive website. However, the platform itself is just a tool—what is really valuable in our web design offering is the work we do beyond it. From research and content strategy to crafting custom user experiences, we’ve spent years mastering these processes. As an award-winning studio with global recognition, we place great value on our time and expertise. We’re confident that the results of our work speak for themselves, with our portfolio and hundreds of satisfied clients as proof that our efforts are worth the investment.
-
How many design options do you provide?The one and only. Our single-concept approach to design means we pour all our creativity, skills, and energy into crafting one standout concept for each project. This dedication ensures that every website and brand authentically embodies its essence.
-
Can I see a rough draft of how my website would look and then make a decision?Website development isn’t just about design—it’s about research and content planning first and foremost. These steps guide everything that follows. If you're using a template as a quick container for your content, that’s one thing—but that’s not how we work.
-
How many rounds of website design reviews are included?We don’t like the approach with a limited number of reviews. By the time we start building your website, the direction is very clear, thanks to the foundation set in your brand strategy. That’s why we’re confident in our process. We also value our time and expertise, so we won’t be going through endless rounds of reviews. It usually takes just one or two rounds to get everything aligned. Please note that feedback and revision requests need to be specific and actionable. Vague comments like "Make it more exciting" or "Add some pizzas" (yes, it happens!) won’t help us deliver the best result. With over 400 successful projects and multiple web design awards under our belt, we know what works, and our decisions are always grounded in that experience. If your project is managed by a team, we kindly ask that you provide a unified, collective response to avoid conflicting feedback from different representatives. In the end, we’re confident everything will come together smoothly!
-
Do you provide ongoing support after the website is launched?Yes, we do! Although we always aim to build a website the way it will be easy to maintain. That is the very reason we love Wix Studio: the content mode access allows you to edit content without messing with the design, making updates a breeze. However, if self-management isn't feasible or if you'd prefer to outsource regular updates, we are more than happy to assist. We offer flexible ongoing support plans tailored to your specific needs and the volume of work. We genuinely care about our clients, and we're proud to maintain strong, long-lasting relationships with them.
-
How do you balance creativity with functionality in web design?We believe that functionality doesn’t always need a creative twist. Some things just need to work—simple, efficient, no fuss. We often find ourselves nudging clients away from trying to overcomplicate areas that just need to do their job. But functional doesn’t have to mean boring. In the end, it’s all about knowing when to dial up the creativity and when to keep things straightforward. Every element has its role, and sometimes, simple is genius.