WOKE UP LIKE THIS is the slogan we came up for our client. The statement is so very clear, ironic, familiar to all women. The stylised image of woman with the halo around her head strengthens the message.

Finding the right message and sealing it into design, that’s what we call brand strategy.

We put so much love into creating all the brand assets and website. Spending hours to find right imagery and playing with the little interactions.