Our first Wix Enterprise project was more than just a website redesign—it was a full-scale digital transformation for Flockd, one of the most exciting co-working spaces on the Gold Coast.
Flockd is not just about desks and offices; it's a vibrant hub for creative professionals, featuring flexible workspaces, an espresso bar, a day spa, and a community vibe that spills into their beer garden, where events are regularly hosted.
The challenge was to craft a digital experience that brought all these diverse offerings together into one seamless, engaging platform—capturing the essence of Flockd’s unique culture and business model.
From casual hot desks to permanent workspaces, cozy meeting rooms, phone booths, and spa services, Flockd required a solution that showcased the full spectrum of what they offer while allowing for effortless navigation and bookings.
Scope Assessment & Discovery Session
From the outset, it was clear this project was more than a simple website migration. Flockd operates as a multi-faceted ecosystem, with sub-brands encompassing an espresso bar, a day spa, and various rental options—from full-time desks to casual day passes. The critical question was how to unify these services under one digital roof without overwhelming users.
Through a detailed discovery session with Flockd's team, we explored various possibilities. Ultimately, we decided to consolidate their offerings into a single, cohesive website, leveraging the power of Wix Studio to handle the complexity of their business. This approach simplified user navigation and positioned Flockd for future scalability as its brand and services continue to grow.
Strategic Website Consolidation
With an established brand identity in place, our goal was to enhance it by creating a website that would elevate Flockd’s online presence. Using Wix Studio, we undertook the challenge of migrating their existing site, which relied on multiple external solutions for various functionalities.
Our mission was to unify these elements into a smooth, cohesive experience utilising Wix tools.
We crafted a single website that seamlessly integrated Flockd’s sub-brands and showcased their diverse offerings. This involved building tailored forms for their services and streamlining the booking processes for co-working spaces while implementing effective customer management tools for the day spa. Thanks to the flexibility of Wix Studio, we created a user-friendly digital home for Flockd’s complex structure. Our approach not only improved the overall user experience but also simplified management for their internal team by consolidating everything into one integrated platform.
SEO Optimisation and Safe Transition
A key focus during the migration was preserving Flockd’s SEO rankings. Local visibility is crucial in attracting clients within the co-working industry, so we engaged an SEO specialist from the start. Our team ensured a seamless transition by setting up all necessary redirects from the old site, carefully maintaining its authority and rankings.
In addition to safeguarding existing SEO, we seized the opportunity to optimize Flockd’s digital presence for growth. This included conducting a thorough keyword analysis, developing a content plan for their blog, and optimizing key pages with targeted meta tags. These efforts significantly boosted their local search performance, driving more organic traffic to the site.
Website Design and Development
While we didn’t create Flockd’s branding, our mission was to elevate it through an engaging digital experience. We designed a clean, modern website that reflected the airy, light-filled atmosphere of their co-working spaces. The user experience was built around flexibility—allowing users to easily book a desk for the day, sign up for team memberships, or explore event spaces.
Client Outcomes
The result is a vibrant, user-friendly website that seamlessly unites Flockd’s co-working spaces, day spa, and more.
The transition from WordPress to Wix Studio not only protected Flockd’s SEO standing but also enhanced their search rankings, thanks to our refined local SEO strategies. With a robust digital foundation in place, Flockd is poised for continued growth, both online and offline, while maintaining the high-energy, creative atmosphere they’re known for.
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