I’m excited to be invited to FreelanceFam Podcast to share my journey from undercharging to confidently delivering high-value projects: how I redefined my value, transformed my pricing strategy, and built a business that thrives on quality over quantity.
A strategically designed website is one of the most valuable assets a business can have. It's more than just a digital storefront; it's your brand's first impression, a powerful marketing tool, and a key driver of customer engagement and sales. Understanding the real value of a website means recognising the impact it has on your client's success—helping them attract the right audience, build credibility, and drive growth.
As a creative director, learning to deliver that value and charging fairly for it isn't just about setting a price tag; it's about appreciating the strategic advantage you bring to the table. When you position your work as an investment in their business growth, it justifies a premium rate and sets you apart in a competitive market.
UPD
If you missed it live, no worries—I’m thrilled to share the recording with you! Here's your chance to catch up with my journey, philosophy, and the key moments that shaped how I perceive my value and the worth of my work.
I hope it inspires you to reflect on your own path and embrace the true value you bring to your projects.
