We know that website content plays a crucial role in determining your search engine rankings. Well-written, optimised content can improve your SEO efforts and help you outrank your competitors. In this post, we'll reveal some tips and tricks for evaluating your content, as recently shared by Wix and Search Engine Journal (SEJ) experts.
SEJ is a reputable online publication that focuses on providing information, news, and insights related to search engine optimisation.
Home page
Do not underestimate how paramount is the home page - absolutely the most important page on a website. Make sure the following information is clearly visible on your site's home page (even if it’s covered in more detail elsewhere):
who you are
what you do
target audience
location
The most important information should always be front and centre.
Heading hierarchy
Create a clear hierarchy for headings on each page. Using the SEO Pro extension, you can quickly see the heading structure of any page. This Chrome extension is considered one of the best free SEO tools out there, and can help with both technical and content SEO auditing.
Ultimately, the goal should be to create a clear and logical heading structure that provides cues to users and helps search engines understand the content:
use a single H1 tag
utilise H2-H6 tags for subheadings, according to the level of importance
maintain consistency: ensure your heading usage across the entire website is the same.
Testing & monitoring
Understanding how your visitors interact with your website is critical to identifying areas for improvement. Heat map analytics, like the free Microsoft Clarity tool, can provide valuable insights into how visitors are navigating your website, where they are clicking and how they are engaging with your content. This information will help you to identify opportunities to improve your site's usability, streamline your navigation and optimise your calls to action.
FAQs
While optimising your FAQ section can positively impact your SEO efforts, it's crucial to prioritise providing valuable information to your audience. Aim to create a user-friendly experience and address their needs effectively, as this ultimately contributes to both SEO success and customer satisfaction. A quick win for SEO purposes would be to add focus keywords to the page title. Not just "Frequently Asked Questions" but "Frequently Asked Questions about Responsive Web Design", for example.
Subheadings or some body text prior to the actual Q&As is also very helpful for search engines. Something like: "Here is everything you need to know if you’re thinking about a responsive website", as in our case :) Just try to give Google a little bit more context to chew on ! And definitely do your best to include a reasonable number of internal links (with and without keywords) throughout your FAQ text. It will add more value to the pages, help users to navigate and help Google to crawl your site!
Blog
First and foremost, kudos if you have one :) as many websites don't take advantage of this feature: According to Wix SEO experts, sites with blogs tend to perform better. In addition to previous recommendations (using logical heading levels and internal links throughout the content), it’s advised to make sure that any professional terms you may automatically use as an expert in your field, are well explained and clear to an average user. Double-check that the terminology or jargon is right for your target audience.
Including some unique, real-life photos and videos (related to your service or product) into blog posts will help Google to understand that you have valuable experience (and allow you to actually rank in image search - another opportunity). Tags, captions and quotes from your team or customers are also an easy and effective way to add unique content to your blog posts. If the authors of posts have accounts in professional social networks or communities, be sure to add links to them to display authority and credibility.
Reviewing your Wix website's content from an SEO perspective is essential to ensure that your website or blog ranks well in search engine results and attracts organic traffic. Now you know where to start!
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